2018 POP Conference
November 5–7, 2018
Providence, Rhode Island

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Summary of Responses to Underage Drinking

The table below summarizes the responses to underage drinking, the mechanism by which they are intended to work, the conditions under which they ought to work best, and some factors you should consider before implementing a particular response. It is critical that you tailor responses to local circumstances, and that you can justify each response based on reliable analysis. In most cases, an effective strategy will involve implementing several different responses. Law enforcement responses alone are seldom effective in reducing or solving the problem.

General Considerations for an Effective Response Strategy
# Response How It Works Works Best If… Considerations
1 Reducing the community’s overall alcohol consumption Changes community norms about drinking …multiple responses are used simultaneously May not address the specific reasons for, locations of, and problems associated with underage drinking
2 Creating community coalitions Enlists multiple stakeholders with specific areas of expertise; reduces resistance; establishes joint ownership of the problem …resistant stakeholders are also included Requires a high level of project management to sustain interest over time
3 Using a multifaceted, comprehensive approach Addresses many of the known risk factors; prevents displacement …responses are implemented as designed and are properly sequenced Difficult to isolate a specific intervention’s effect; requires coordination; a large number of options can be overwhelming
4 Understanding your state’s laws regarding underage drinking Ensures that responses are appropriately targeted and can withstand scrutiny in court …police review the laws in consultation with the local prosecutor Frequently amended and updated, so a regular review is required
5 Avoiding overwhelming the court system Increases the likelihood of a quick response …meaningful alternative sanctions are in place Effect depends on the impact of criminal versus noncriminal sanctions among the target group

Specific Responses to Underage Drinking

Responses That Target the Motivation to Drink

# Response How It Works Works Best If… Considerations
6 Implementing a “social norms” program Corrects misperceptions about the proportion of peers who drink; uses adolescents’ desire to conform to reduce drinking …the message is simple, memorable, truthful, and reinforced Gives the message that some underage drinking is acceptable; could encourage those who drink less than the norm to increase their consumption in order to fit in
7 Raising underage drinkers’ awareness of their behavior’s impact on other people


Uses peer pressure to encourage underage drinkers to control their behavior …victimized students are empowered, specific statistics that show widespread impact are used, and additional information resources are provided Risk of reinforcing a “party school” image; risk that nondrinkers will be ostracized if they are not sufficiently empowered
8 Providing treatment or feedback Provides personalized feedback on the level of risk underage drinkers face; provides them with skills to help break their drinking habits …it is not seen as punishment, is nonjudgmental, and provides alternative ways of behaving Those who most need intervention may be the ones who don’t show up for or drop out of treatment

Responses That Target Commercial Access to Alcohol

# Response How It Works Works Best If… Considerations
9 Improving the ability to detect fake IDs Eliminates a tool commonly used to obtain alcohol …servers/sellers are trained, have good reference materials and good lighting, and are supported by management Long-term effect is limited unless the original source of the IDs is addressed
10 Implementing “Responsible Beverage Service and Sales Training” programs Restricts access to sources of alcohol; provides skills and incentives for servers/sellers to comply with the law …laws are enforced, the training is mandatory, and following procedures protects businesses from dramshop liability If not mandatory, establishments may lose business to places that do not comply; requires police and management enforcement to be taken seriously
11 Enforcing minimum-age purchase laws Reinforces establishment-level procedures to refuse service to those under 21 …compliance checks are random, ongoing, and conducted on a large number of retail outlets; and administrative penalties apply to both the server/seller and the manager/owner Can be expensive in jurisdictions with large numbers of outlets
12 Conducting undercover “shoulder tap” operations Fear of sanctions deters adults from buying alcohol for minors …the undercover decoy is chosen carefully, and the operation is highly publicized both before and after it occurs Can be complicated and expensive; if not properly designed, it can be vulnerable to entrapment claims
13 Checking ID at bars and nightclubs Reinforces establishment-level procedures to refuse service to those under 21 …checks are random and ongoing, fake IDs are seized, and meaningful sanctions are applied to both the minor and the establishment Need to target a wide range of establishments to be seen as fair
14 Applying graduated sanctions to retailers that break the law Holds retailers accountable, with increasingly punitive sanctions for subsequent infractions; affects profitability …sanctions are administratively focused, and penalties are swift and certain Criminal penalties can be complex and time- consuming; need to target a wide range of establishments to be seen as fair

Responses That Target Social Access to Alcohol

# Response How It Works Works Best If… Considerations
15 Training adults about “social host liability” Fear of sanctions deters adults from buying alcohol for minors …laws are accompanied by widespread education and awareness efforts, and enforcement is consistent Not likely to be effective without enforcement
16 Requiring keg registration Allows police to identify the retailer that furnished alcohol to minors …it is mandatory, and a fine is imposed for tampering with a tag or sticker on a keg If registration is not mandatory, establishments that voluntarily comply may lose business to those that don’t

Responses That Target Locations Where Drinking Occurs

# Response How It Works Works Best If… Considerations
17 Developing house party guidelines, registration forms, and pre-party walk- through procedures Provides useful advice about controlling house parties …a responsible adult who is motivated to obey the law is in charge of the party Is voluntary; despite good intentions, the party may still get out of control and require police intervention
18 Setting up hotlines to gather information Helps police to identify potentially problematic party locations …the hotline is staffed by nonpolice personnel, and the number is well-publicized and easy to remember Not all information may be accurate or useful; not all parties will be discovered this way
19 Deploying party patrols Fear of sanctions deters hosts from having parties; parties where underage drinking occurs are dispersed …patrols are consistent, routine, and highly publicized; and dispersal is safe and orderly Can be cost-prohibitive and time-consuming; diverts officers from other duties
20 Imposing fines for each underage person drinking at a party Increases financial consequences of hosting a party where underage guests are drinking …fines are imposed after the initiative has been publicized and warnings have been issued, and there is significant public support May be viewed as excessively punitive
21 Using landlord-tenant ordinances and nuisance abatement procedures Uses civil remedies to target properties with a history of violations …multiple agencies are involved, and all interactions and violations have been documented Likely to require a significant time investment
22 Restricting alcohol use at popular outdoor venues and community events Adjusts community norms regarding drinking; makes it harder for underage drinkers to obtain alcohol …limitations are strictly enforced for all drinkers Requires significant manpower to enforce at big community events
23 Sponsoring alcohol-free events Decreases reliance on alcohol-centered events as a means of socializing …the events are scheduled for the times, days, and locations that have historically been the most problematic, and the events are highly publicized Needs to target those who would otherwise be drinking to have an impact on the overall underage drinking problem
24 Developing campus policies to deter underage drinking Holds students accountable, using school-based disciplinary procedures ...the policies send a consistent message about alcohol’s role on campus, problem drinking at Greek organizations is targeted, and students are involved in policy development Requires support from diverse groups of stakeholders; likely to encounter some opposition

Responses That Focus on the Consequences for Underage Drinking

# Response How It Works Works Best If… Considerations
25 Applying administrative sanctions rather than criminal penalties Holds offenders accountable with sanctions that can be quickly applied …the alternative sanctions are meaningful, and the community supports alternative sentencing May require the creation of new programs and sanctions, or the expansion of existing ones
26 Applying informal social control Enlists people with important relationships with youths to encourage them to change their behavior …the behavior is sanctioned appropriately, and the youths are concerned about others’ opinions Requires knowledge of the significant others in minors’ lives; requires cooperation from significant others

Responses With Limited Effectiveness

# Response How It Works Works Best If… Considerations
27 Using school-based education, awareness, or values- clarification programs Assumes that knowing the facts leads to better choices   Information alone is usually insufficient to produce a change in behavior
28 Launching consequence-focused information campaigns Assumes that knowing about the negative consequences will deter dangerous or illegal behavior   Information often stands in stark contrast to young people’s experience and thus has little credibility; young people tend to deny their own vulnerability; it does not address the motivations for drinking